If you haven’t already incorporated Vitamin C into your skincare routine, consider this your educated nudge to firmer, bouncier and healthy-looking skin.
We spoke with our Innovation and R&D Director, Dr. Shiva Farabi to tell us everything we need to know about this hero ingredient and how a daily dose can benefit the skin.
What is Vitamin C?
It's a powerful antioxidant recognised for its ability to transform dull, ageing skin to a more youthful, radiant complexion. It's known to reduce the visible signs of premature skin ageing by working hard to improve skin elasticity while sporting a brighter and bouncier complexion. Sound impressive? lucky for you, this multi-tasker can be found in our Ultra C Firming Range.
There are several derivatives of Vitamin C; however, its pure form, L-Ascorbic Acid, is known for its ability to be recognised by the body and readily incorporated into the skin compared to other forms. Dr. Shiva shares, “the efficacy of the derivatives of synthetic Vitamin C rely on how well they can increase the level of ascorbic acid in the skin - none of the derivatives does this as well as its pure form”.
How does a dose of Vitamin C benefit the skin?
Pure Vitamin C has been proven to reduce the appearance of premature skin ageing through its role in supporting collagen production. How is this possible? Our build-up of collagen declines as we age and as a consequence, may show up in the appearance of fine lines, wrinkles, dullness and loss of skin firmness. Applied topically - and with consistent use, Vitamin C delivers a plumper, firmer and overall radiant complexion.
How to add Vitamin C into your routine?
Vitamin C is best applied in the morning - after cleansing and before your moisturiser and SPF. If you’re using our (most-loved, best-selling, favourite) Ultra C Firming Serum, we recommend applying it on alternative mornings, gradually building a tolerance to apply daily for optimal results.
